You will find a plethora of business types, regardless of size, thinking about and obsessing over SEO today. The benefits that once were available to those who used more traditional methods of marketing are no longer there, as the world shifts over to the internet. When you have some idea of how SEO can benefit you, coupled with an effective strategy, this will set you on a positive path to establishing a budget that will work best for you. The costs of SEO vary depending on who you employ and for what tasks. It’s best you get the ball starting as soon as possible. Read in detail about the Benefits Of Utilizing SEO in this article.
It’s very important that your company have some kind of presence on the internet, whether it be ranking high in the major search engines or a social media presence. There are tons of benefits to improving your company’s website visibility. You can expect higher revenues for your online business and even for your physical space, that’s if you operate offline.
When you opt not to take part in search engine optimization (SEO) it can have a negative impact on your business, one that you may not realize until later one. When it comes to marketing, you should always be looking to change, improve, evolve, and enhance your methods. Businesses should be willing to take that chance to be able to enhance their branding and improve revenue streams.
The more traditional marketing companies and methods, continue to be the go-to when it comes to marketing measures for a lot of companies, but most business owners, can’t expect to rely solely on that. Digital or SEO marketing, is a must for any business that hopes to reach its maximum potential. As it could translate into an improved web presence, more targeted traffic, increased traffic, boost in sales, improved user engagement, better relationships between the company and customers, and overall better customer service.
If you are still undecided on whether or not search engine optimization is something for you, then I suggest you continue reading, for a list of benefits that should help you decide whether to get started today or not.
1. SEO Brings In Free Traffic
With SEO you get free traffic. Yes, it’s possible for you to pay via PPC (Pay-Per-Click) to generate traffic from search engines, like Yahoo and Google, but with SEO you’re getting traffic at no cost.
A lot of users and business owners are unfamiliar with the differences between PPC and SEO traffic.
So, let us go through the various differences in the simplest of terms so that you can better understand things.
So, the main and most obvious difference between Pay-Per-Click (PPC) and Search Engine Optimisation (SEO) traffic is that the traffic you receive due to your SEO efforts is totally free of charge, while the traffic generated from PPC costs you, as you will need to pay for ad space.
So, let’s go a little further, and give you an example of both SEO and PPC.
PPC traffic can be referred to as water tap traffic, as long as that tap water is on (due to you paying for ad space), the traffic will continue to flow into your site. But the moment you turn the tap off (stop paying for ad space), you will no longer receive any traffic.
When it comes to SEO, you are able to generate long-lasting traffic at no cost at all. So if you’re thinking about long-term traffic, that you can generate for years, without having to pay a penny, then SEO is what you should go for. It is one of the best benefits of utilizing SEO in that it brings in free traffic.
2. Increased ROI And Conversions
SEO amounts to a significant portion of traffic that your site will receive. Such traffic will also trigger any call-to-actions you have set up. Whether you would like your potential customer to purchase a product/service, buy a subscription, subscribe to a newsletter, or share a piece of content across various social media networks, SEO is what you can use to do that. When you compare SEO to your more traditional methods, including other digital methods, it has proven to be the most affordable.
The amount of (ROI) return on investment you can get from SEO is very high, and the best thing about it is that it can occur over a very long period of time, unlike with other marketing techniques. You have Google Analytics and other similar measuring tools available to you, which can give you the most useful information and insight into your SEO efforts for your business. These tools measure your SEO, which in turn will help you better optimize your SEO strategy, putting it in line with your current marketing budget. Increasing ROI is one of the Benefits Of Utilizing SEO.
3. You Remain Competitive
This is a very important aspect of SEO as you do not want to lose any potential customers to your competition due to you not making the most of your marketing efforts. The more competitive you make yourself, the more chance you have of attracting the kind of customer that will purchase your service or product.
An integral aspect of any business is staying ahead of all your competitors, this means getting the traffic that they do not get. Of course, you won’t be able to do this with just SEO alone. You will also have to have the correct customer service in place, along with call-to-actions and landing pages. And it is one of the benefits of utilizing SEO to stay ahead of your competitors.
4. SEO Helps Offline Sales Also
In this information age, literally, everyone is looking through a store or brand online, before visiting it offline. They make sure it has the best feedback, reviews, services, or products before they devise to visit the store in person.
So, even if you’re business operates exclusively offline, taking the time and money to invest in SEO, can also help your business grow massively.
According to a variety of studies, they have found that over 80%+ of all smartphone owners, will research a product online, before deciding on whether or not to purchase it in-store. These same studies also found that 45% of potential customers will read online reviews before making an offline purchase.
Additionally, close to 90% of all people are influenced by reviews online, according to a number of surveys.
So what does that tell you?
If you have a good SEO strategy in place, it can help your offline sales increase also. Below is a list of things that you can do online, to improve your offline efforts:
- Use Google My Business (this is a free tool that comes with a range of features that you can use to help your business feature in Google Maps and Google Search)
- Maintain local business listings for your offline business, whether it be a store or offline space.
- Build a website and optimize its individual pages for keywords that are related to your business.