SEO and PPC are almost the same but offer different outcomes and opportunities. If we talk about pay-per-click, it is the most promising marketing technique which drives organic traffic to the website. However, the expert must maximize the effectiveness of PPC campaigns to achieve the desired results.
It is also essential to track how your campaigns are performing. Sometimes, we think our techniques would do great but it is not true every time. There are a few metrics that can help you track your campaign’s performance.
Let’s delve deeper and see which metrics are helpful in making your campaigns run successfully.
Key Metrics To Track Performance Of PPC Campaigns
When it comes to figuring out if you have applied the right PPC techniques, you just need to consider a few metrics. Here is the list of some metrics that are everything you need to make your campaigns work the best:
1. Click-through Rate (CTR)
CTR is one of the popular metrics in tracking your campaigns for PPC performance. It is based on recording the number of clicks your ad received divided by the total number of times the ad was displayed.
If CTR is high, it means your ad is performing and engaging the audience too. CTR is very effective and useful in measuring the relevancy and engagement of your ad posted on the website.
2. Cost per click (CPC)
It is another important metric for tracking PPC performance. It is based on the amount you invested in an ad for each click.
If CPC shows a lower figure, it means your ads are efficient concerning cost and performance. Every marketing expert must use the technique to identify which keywords and ad groups are the most expensive. With such practices, you can easily adjust the keywords to lower the cost.
3. Conversion rate
Another key metric that is highly relied on is tracking the performance of campaigns. The metric works around the total number of conversions divided by the total number of clicks.
With a higher value of conversion rate, you can easily deduce that the ads are effective and driving the desired action. You can also identify which ads and keywords can be useful for your campaign by simply monitoring the conversion rate. The best practice is to figure out such keywords that are high-performing and can help improve your campaign’s performance too.
4. Return on investment (ROI)
Last but not least, return on investment is quite famous for its effectiveness. It measures success by dividing the total amount of revenue generated by a PPC campaign by the total amount spent on the campaigns.
If your ROI calculation indicates a higher value, it means your campaign is performing well while delivering a good return on investment. The metric is quite impressive in terms of providing a full knowledge of how your campaigns are performing. It also helps in making data-driven decisions too.
Final Thoughts
Now you know some of the most useful metrics. It is time to fix your campaigns so that you can make your PPC work successful. Also, make sure you are putting in PPC best practices so that you won’t regret it later. The world is moving ahead of traditional techniques so you better work smart in PPC than effective.
