As we all know social media is everywhere and known as the vibrant pulse of the digital world. Social media new apps are popping up every day, it can be tough to identify which platform is beneficial for you for investing money and time. Should you focus most of your attention on Facebook and Instagram? Or do you want to target the younger audience who excessively use Tiktok and Snapchat? Or in terms of functionality across mobile devices and the web, which social media platforms is much better?
So to resolve your problem of which social media platforms will be perfect for your brand, we’ve highlighted the top social media sites that you should prioritize in 2023.
In today’s world, social media stands as an irreplaceable pillar and there are around 4.65 billion social media users on the earth. Around 58.7% are the global population and the majority of them are using social media as a primary source of information.
Top 7 Social Media Platforms To Prioritize In 2023:
1. YouTube:
- Youtube was launched in 2005.
- The founders of youtube are Steve Chen, Jawed Karim, and chat hurley.
- Headquarters are in California and San Bruno.
- The monthly active users are 2.2 billion.
- Youtube generated $28.8 billion in 2022.
Youtube is the second most-used platform with 81% of U.S. adults. It is not only seen and used by adults but has a strong user base across all age groups.
The platform is also popular with the hard-to-reach 65+ demographic, with 49% of them using it, second only to Facebook.
In youtube, you only find video content and it covers all genres from education, DIY home improvements, beauty, and gaming. Video is a growing medium for content marketing, making this the platform for most brands to invest in.
2. Facebook:
- Facebook was launched in 2004.
- The founders of Facebook are Mark Zuckerberg, Andrew McCollum, Eduardo Saverin, Chris Hughes, and Dustin Moskovitz.
- Headquarters are in CA, Menlo Park
- The monthly active users are 2.9 billion.
- Facebook generated $86 billion in 2022.
Facebook has now become Meta. There has been a demographic shift on the platform, but it remains the dominant social media platform.
The leading industries on Facebook are e-commerce, financial services, media, entertainment, telecom, gaming, consumer goods, retail, and automotive business.
While business posts are increasingly suppressed in the News Feed, there are still ways to boost engagement without spending money on ads.
Facebook ads are one of the great ways to drive actions from your audience in awe-inspiring numbers.
Boost your engagement by joining (or creating) groups, using a Facebook Messenger chatbot, or using live video. Facebook is one of the great social media platforms that bring folks together like never before.
3. Instagram:
- Instagram was launched in 2010.
- The founders of Instagram are Kevin Systrom and Mike Krieger.
- Headquarters are in Menlo Park, CA.
- The monthly active users are 2 billion.
- Instagram generated $24 billion in 2022.
Instagram blends professional and personal aspects with each new feature and makes it the perfect space for individuals and businesses to connect with the world. It is one of the great social media platforms, where captivating visuals steal the spotlight.
Instagram is a social network that gives a thriving space to product-based businesses, coaches, and influencers to promote offerings, connect with the audience, and enhance their online appearance.
Since shoppable posts were introduced in 2018, the potential ROI for product-based businesses has grown more than ever – not only can B2B’s connect with a mass audience, but they can also direct traffic to their website.
Especially if your target demographic is under 35, Instagram is a gold mine: 67% of 18-24-year-olds use the app daily, while 67% of Generation Z and 58% of Millennials do.
4. WhatsApp:
- Whatsapp was launched in 2009.
- The founders of Whatsapp are Brian Acton, Jan Koum.
- Headquarters are in California and Menlo Park.
- The monthly active users are 2 billion.
- WhatsApp generated $5.5 billion in 2022.
Whatsapp is the number one social messaging app. Brands might not think of closed messaging apps as an obvious choice. but the open rate of SMS is 98% higher as compared to email which has a 20% open rate. Whatsapp messages require no cost, it is totally free, unlike SMS.
If you use WhatsApp as a marketing tool, you will have a direct way to reach your targeted audience. In this way, you can create more personalized relations with them.
5. Snapchat:
- Snapchat was launched in 2011.
- The founders of Snapchat are Evan Spiegel, Daniel Smith, Bobby Murphy, Leo Noah Katz, and David Kravitz.
- Headquarters are in Los Angeles and CA.
- The monthly active users are 538 Million.
- Snapchat generated $1.06 billion in 2022.
If your target audience is young then you absolutely have to dive into the captivating world of Snapchat. 13 years old are the most active users of Snapchat and according to the research they are spending 30 minutes on this app in a day.
The Snapchat platform is a hub for user-generated content, behind-the-scenes videos, and influencer takeovers.
6. TikTok:
- Tiktok was launched in 2016.
- The founders of TikTok are ByteDance Ltd, Zhang Yiming, and Toutiao.
- Headquarters are in California and Culver City.
- The monthly active users are 1 billion.
- TikTok generated $11 billion in 2022.
TikTok is the enchanting realm of boundless creativity. It is one of the renowned social media platforms that attract users with short and engaging videos and the mission is to bring joy and inspire creativity.
TikTok is a remarkable platform that has rapidly grown and marked its name as the fastest-growing app in the world.
According to the research just in 2017, Tiktok became the fastest growing app.
Globally, TikTok had been downloaded more than 3 billion times as of 2021, despite attempts to ban the app in the U.S. and in India.
TikTok is the best platform if you want to make a connection with Generation Z.
25 percent of the audience in the U.S. is a teenager or younger. The average user session lasts nearly 11 minutes, twice as long as Pinterest, the next closest app.
WRAP UP!
Social media is known as the vibrant pulse of the digital world. You can make connections all over the world with no boundaries. Everyone is using these social media platforms as they are accessible at the tips of their fingers. From teenage to 87-year-old grandmothers, everyone is using them for some purpose such as someone who wants to go viral on Tiktok with their dance skills while someone is using Facebook to find their long-lost friends.
But remember not all platforms are beneficial for every business and finding the perfect platform for your business is like uncovering a hidden gem!
As a result, if you were hoping to reach the end of this piece and have an easy answer as to which ones your company should be on, well, you’re out of luck.
It’s not that there isn’t an answer, it’s just that every social media mix will differ.
The unique features of each social media platform create a tapestry of tailor-made possibilities for every brand and industry.
Are you looking for ways to increase customer engagement? Do you want to increase your reach?
Determine what you want to accomplish with your social media presence and then make a wise decision about which strategy will help you achieve your goals and will help you to reach new heights of success. Identify the platforms your audience uses, and then customize your campaign to reach them. This is the time to leave an indelible mark on the hearts of your audience!
