If you know anything about SEO Tools to Help You Rank in search engines, then you must know that they use complex algorithms to deliver the most accurate and helpful results per search query for their users.
However, what constitutes helpful or high-quality can and does tend to change. For this reason, a lot of website owners are opting to go with an SEO Agency, to help them rank high in the search engines of today. But how do you go about knowing what to look for, which keywords to target and what your competitors are actually doing, before you start anything?
There are tons of tools online that you can use. Some of them free, while others cost money. But they are out there, with a wide range of features and capabilities.
1. Google Search Console
Google Search Console is a free webmaster suite that any website owner can use to enhance their sites visibility in Google’s search engine. Through the use of this tool, it’s possible for you to find out which pages Google is crawling and which of them it’s indexing, as well as find out any issues your site may be suffering from, which when fixed, could help improve your sites performance.
In addition to its SEO characteristics, it’s also possible for you to use it for web security purposes, as it’s capable of identifying and/or fixing malware or phishing issues.
If you would like to improve your sites visibility in Google’s search engine, then this is one tool (or service) that you don’t want to go without.
2. Open Site Explorer
Open Site Explorer is another free tool, created by Moz for the sole purpose of allowing end users to acquire data per domain name. Through this tool it’s possible to acquire data on link-building opportunities, in addition to backlinks themselves.
That aside, when you use this tool, you’re also getting information on:
• Page authority rank
• Domain authority rank
• The number of links pointing to a specific page.
• The number of links received within a certain period of time, to specific pages on your site.
When it comes to SEO, you’re sole purpose is to use it to get exposure. Through the use of this tool, it’s possible for you to track that exposure, by monitoring the amount of traffic it’s getting. Moz also provides a wide array of additional tools, designed to help streamline SEO. However, with these other tools, it’s far likely you’ll be paying for them.
3. Google Analytics
Google Analytics is another free tool provided by Google that allows end users to track the amount of traffic their site is receiving. Through the use of this tool, it’s possible to find out how your visitors are interacting with your site. Such information can then be used to improve the user experience of your site.
You can use Google Analytics to keep track of a number of different metrics, such as unique visitors, page views, bounce rate, and time spent on site. Webmasters can also use the same tool for e-commerce transactions, conversions and objectives.
This is one of the most valuable tools for any webmaster to use, especially for those looking for ways to improve their SEO efforts. When you know what people are doing, while on your site, it makes it easier to improve things.
This is one of the most popular tools in the SEO world. The vast majority of SEO professionals are likely to recommend this tool. When it comes to Ahrefs, there are a number of things you must know.
Ahrefs is a SEO tool that is web-based, designed to help webmasters improve the rankings of their sites in the major search engines. It’s able to do this by providing users with detailed analysis and reports on your sites SEO performance. Ahrefs also comes with a wide range of additional features, such as backlinks analysis, keyword research and competitor analysis.
To use this tool, the end user need only enter the URL of the domain they wish to analyze into it. Ahrefs will then analyze your site and provide you with a very detailed SEO report. Through these reports you’ll be able to find out where your site is lacking, where improvements can be made and where it’s doing well.
5. SE Ranking
SE Ranking comes with a wide range of SEO capabilities such as position tracking, keyword research, grouping and more. Through it, it’s also possible to conduct website audits, backlink monitoring, competitor analysis, and more. It’s very simple to use, providing just enough data to be useful without overwhelming the end user in the process.
Additionally, because it’s pricing options are directly linked to the features made accessible to you, this makes it ideal for both small and larger scale enterprises. One of the main pluses of this is that, if the business is to grow, or if the company expands, you can stick with SE Ranking, because it’s capable of scaling to your needs.
6. Google AdWords Keyword Planner
When it comes to keyword research data, Google rules, head and shoulders above all the rest. Which brings us to Google AdWords Keyword Planner tool, which is also free to use. Through this tool, you can very easily acquire new keyword ideas. Choosing the right keywords for your content can make or break your website. Comparing, discovering and choosing the best keywords is important in improving and maintaining the traffic flow of your site. When it comes to the use of multiple keywords, your sites homepage is the best place for you to do that.
7. Moz Pro
One of the most recognized and utilized SEO tools has to be Moz Pro. This tool is/was designed to streamline your keyword efforts, to make it quick and efficient. Through the use of the keyword explorer function, it’s able to tie together several different keyword metrics, such as click-through rates, ranking difficulty and more. Once you have some idea of the kinds of keywords you want to target, Moz Pro will then help you keep track of all your rankings, optimism site pages for custom suggestions and crawl and audit your site.
It’s also possible for you to check the backlinks of your competitors so that you can find link opportunities. The one major drawback of this tool is its complexity, which could result in you seeking help from a seasoned SEO professional.