On-Page SEO: Optimizing Your Website’s Content

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In this blog, you are going to learn what is on-page SEO and how to optimize your content for on-page SEO.

What is On-page SEO?

Another name for on-page SEO is on-site SEO. The common examples are internal links, URLs, title tags, and content. Google focuses on on-page SEO signals to rank the pages. But remember google’s algorithm is continuously changing but Google always prioritizes the user experience. Search engines like Google, Bing, and Yahoo use the keywords and other components of on-page SEO to check that it matches the user’s requirements. 

If so then, then Google presents it to the user. In a nutshell, on-page Seo is very important to rank and be on the top.

Now take a look at how to optimize your site content through On-page SEO tactics.

Six Steps To Optimize Your Content For On-page SEO:

So let’s dive deeply to unleash the secrets to optimize your content.

1. H1 Tag: Essential For Blog SEO:

The H1 tag is also known as the mini title tag. According to Google H1 tag helps it to understand the page structure. WordPress has a feature to add the H1 tag automatically to your title. So if you are writing a blog post on WordPress then no need to worry about it. But if you are writing on any other site then make sure to go through the site’s code. Or check whether your title is in the H1 tag or not. And your keyword should be in the H1 tag.

2. H2 Tags: Key For Seo and Readability:

Make sure to add the keyword in one subheading once. And subheading should be in the H2 tag. According to SEO experts adding a keyword in the H2 tag can make a big difference.

3. Target Keyword In First 100 Words: Boost SEO:

You must be thinking that it is the old tactics but still, it is important. In your blog post use a keyword once in 100 to 150 words. In Google’s algorithm, terms that appear earlier on a page are given more weight. Make sure to add the keyword in 100-150 words to play well with the on-page SEO game. And google easily get to know about your page.

4. Boost Your Content With External (Outbound) Links:

Outbound links help google to know that your content offers quality information. The links to related pages inform Google about the topic of your page. If you are thinking it’s just a saying then let me tell you an experiment by some people. Reboot Online people make 10 brand new websites. They linked half to the authority sites and the remaining half contains no outbound links. And the results show that the sites with external links improved the ranking of the websites. The other websites with no external links remain on zero.

5. Keyword Frequency: Better SEO Results:

Keyword frequency means how many times you are using your keywords. It doesn’t mean that you start doing keyword stuffing in your content. These are the SEO tactics to use the keyword multiple time. But remember we are not saying to do keyword stuffing. Let me explain to you with an example. Think that you have a page of 1000k words that talks about a particular keyword but you just use that keyword once. So what do you think is right? The keyword frequency will consider low. But when you use that particular keyword 7-10 times google will definitely rank it. And Google will know about your topic. The keyword frequency will consider High. In a nutshell, use your keywords a few times to help Google to understand your page topic. Use the keywords naturally. Dont over use the primary keywords otherwise it will not consider bad content.

6. Use Original Images:

Do you copy others’ images and use them in your content? This can be one of the reasons that’s destroying your SEO. Stock images are not that effective as compared t the original images. A researcher Shai Aharony experimented by creating some new sites. On a few sites, he used the stock images and add original images on the remaining sites. As a result the sites with original images rank. Create a custom image for your site. Many platforms can help you create unique images like Canva and Backlinko. This will surely make your site rank.

WRAP UP!

Hope you find this blog helpful. This blog contains very important tips to rank your site and increase visibility. Keep learning and keep working and in the end, you will get the desired result.  Soon you will notice high traffic and ranking on your site. Also, share your thoughts on which On-page SEO tactics you like the most, and soon you will apply them on your site.