Social media marketing is not as simple as posting content regularly. It needs more than that. And that’s precisely why some exemplary brands do so much better than others on social media. Brands that succeed with social media marketing know that the secret to social success is knowing your audience and effectively targeting them. So not only do you need to post regularly, but you also have to make sure your content is relevant to your audience. And, if you look at the most successful examples of social media marketing, you’ll see that the common theme is content that resonates with the target audience. So let’s take a closer look at some of the best social media marketing examples to drive your 2023 social media strategy.
Best Social Media Marketing Exemplary Brands
For the simple reason that it is one of the companies hardest hit by the coronavirus pandemic and continues to proliferate on social media. At a time when most countries shut down tourism and transportation, the hotel and motel industry paid the price. No one has booked new rooms and hotels are as empty as the streets in the affected countries.
And yet, Airbnb has found a way to not only stay active on social media but also help cope with the current situation. By providing free or subsidized accommodation to COVID-19 responders, he has found a way to keep his social media business afloat while improving his exemplary brands image.
The important lesson is that not all hotels should start doing the same thing. The lesson here is to stay active on social media and find ways to stay relevant, even when your business slows down.
Just because your activity has stopped doesn’t mean you can’t post on social media. In fact, now is the best time to connect with your social media audience and build strong relationships with your customers. This will give you the benefits once your activity is up and running again.
What They Did Right – They respond to customer posts about their brand in a fun and witty way. This is a prime example of a brand leveraging user-generated content (UGC) in an innovative way. What Amazon did was respond to users’ posts or tweets about their brand and share them on various social media platforms.
For example, in the example above, they responded to an Instagram tweet by posting the response in the caption. This combines two social media marketing tactics: using humor and cross-channel promotion. Also, people feel special when a brand responds to their comments and posts in such a public way.
This will benefit you in many ways. First of all, you don’t have to create social media content from scratch because you can take advantage of UGC. Second, it encourages more customers to post about your brand for a chance to appear on your site. Third, it helps your audience engage and connect with your brand.
What They Did Right – Turn a bad situation around by creating an offer that helps people while also winning them new customers. Many social media marketing examples for 2020 revolve around the coronavirus crisis, as it has been raging around the world since the start of the year.
This is another example of how companies handle crises and leverage social media marketing tactics. In this particular example, HBO used a popular program to get more people to sign up for a free trial. And, as people stay indoors to avoid the spread of the virus, they have more time to indulge in a bit of binge drinking.
The timing of this promotion is perfect as people have the time and desire to try out new streaming services. And, the added benefit of being able to watch a popular, star-studded show makes it a lucrative deal. And, as we all know, free trials often lead to conversions as people get used to using a particular service. If you have a product or service that you can offer to try for free, do so to entice your social media followers to try what you have to offer. If you want to reach people beyond your subscribers, use paid ads and hashtags to encourage free trials.
4. Netflix – Do you want to talk about it?
What they did right – They found a new way to engage their audience and help them during the global pandemic.
As stated earlier, much of social media marketing in 2020 revolves around the coronavirus pandemic that has brought the world to a standstill.
In this difficult situation, Netflix has used social media to help people and connect with their audience in more meaningful ways.
They launched an Instagram Live series where people can connect with mental health professionals to ask questions and share their issues. Connecting with people in such a personal way is good for any long-term brand, as they will be loyal customers long after the situation is over.
It’s a great strategy for building customer loyalty and improving brand image while being really useful.
It’s a tough time for everyone, including your customers. So start meaningful conversations with your audience and cultivate lasting loyalty by forging stronger customer relationships.
It could be a talk show, live Q&A, or just a conversation on a social media post. It’s important to connect with your audience and have two-way conversations.