One of the most effective ways to advertise online is through Google Ads.
There are over 63,000 Google searches per minute. There are 5.4 billion searches per day! With over 80% market share in the search engine market, Google is undoubtedly the most popular search engine. This means that every search allows you to expose your brand to more users.
Google Ads is growing in popularity among businesses across all industries. It used to be called Google Adwords since its inception in October 2000. By 2018, Google rebranded the service as Google Ads.
By using this tool platform in support of this guide, it can help you to create a powerful paid advertisement, which is expected to generate more clicks and thus have a better chance of attracting people.
Let’s dive deeper into it, and learn more about how it works and how you can use it to promote your business.
What is Google Ads?
It is a paid online advertising platform from Google where you can create online ads to better reach customers, help sell and promote products or services, increase awareness, and drive traffic to your website. It can also increase your store traffic and get more traffic.
The Internet ads you create will appear at the top of the search engine results pages (SERPs) when your potential customers intentionally search for your products and services using specific keywords.
How does it work?
It is a pay-per-click model. When a user sees an ad and clicks on it, advertisers pay a small fee for that click.
As mentioned earlier, it is a marketplace – it works like an auction where advertisers set a specific budget and bid on certain keywords they want ads to be searched for. their message. For example, if the highest bid is $2, Google will show your ad to people assuming that no one else has bid higher than your bid.
Reasons to advertise on Google Ads
Advertising on Google is not free and some people may hesitate to do it, but I can assure you that Google advertising is worth your time and money.
1. Google is the most popular search engine with a high average ROI
Undoubtedly, as mentioned earlier, Google is the most popular search engine. If you haven’t heard anyone say “Google it” it’s almost impossible. Few people say “Bing it” or “Yahoo it”.
Being the most used search engine, Google is a platform where you can reach a segmented and specific audience.
In addition to this, Google also generates a high return on investment (ROI). According to Google’s Economic Impact Report, for every $1 you spend on advertising, you get $8 from Google search and advertising.
2. Google Ads has different ad options for every type of business
You can choose from different types of advertising that suit your business. These are the options:
Ads appear as text ads on keyword results pages. The image below is an example of how your ad might appear when you search for ‘Bluetooth speakers.
The Google Display Network allows you to display your ads on other sites on the Internet.
With this campaign, your ad can appear in a variety of options. It can be from a blog, a YouTube video, Gmail, or an app.
This type of advertising is best for businesses that offer products because they display advertising in a more in-depth way. These are the results when you search for “Bluetooth speakers”.
Google’s video ads are for marketers who want to show their ads only on video ads, instead of spreading ads widely on the display network.
These types of ads come in different forms, such as skippable/non-skippable videos on YouTube or discovery ads that can be found on the YouTube search results page.
Similar to video ads, app ads are part of the display network. If you want to create specific ads and show them through apps, Google gives you that option.
With this type of media, you don’t need to design any media. Google will use your text and assets to serve you ads. Here’s an example of what an app campaign might look like.
3. Google Ads for quick sales and small jobs
Using SEO and content strategy can be powerful, but it can take months to achieve. Establishing a relationship on social media can also take months to build and strengthen. With Google Ads, you can start generating new sales before you leave work.
As a result, Google Ads is the best form of search engine marketing out there, it produces results quickly and is very profitable.