Having a good email reputation is just as important as the content of the emails you send.
A poor negative email reputation can lead to low deliverability rates, higher than-usual bounces, increased spam folder locations, or even worse, block lists. This can affect your entire email marketing campaign and can also ruin future campaigns.
But wait, what can you do if you already have a bad reputation for the sender? Don’t worry, we have your support! In this article, let’s take a closer look at what email reputation is, what factors affect your reputation, what got you into this predicament, and a step-by-step guide you can take.
Brief Analysis Of Email Reputation
What is the email sender’s reputation?
Email Sender Reputation is a multifaceted metric used by your Internet Service Provider (ISP) to determine your trustworthiness. Let’s divide it into two parts.
It looks at all possible metrics to make sure you’re trustworthy and quantifies them with scores. The higher the score, the more trustworthy your domain is.
IP reputation is the same, but your IP address has its own score. ISPs monitor the interactions between your server and theirs.
Your Intentions Don’t Matter:
If you submit as a spammer, you will be treated as such. If you get a negative email reputation, your campaigns will suffer in many ways.
What factors affect your reputation?
there are a few key factors in this process. The most common reasons are:
Marked as spam
Unverified mailing list
High bounce rate
Irrelevant email content
Missing email authentication
When an ISP sees evidence of low engagement, low open rates, and higher bounce rates, your sender’s reputation could be adversely affected and your customers’ inbox reach could be affected. maybe affected. Basically, if you apply unhealthy email hygiene practices, your ISP can label you as a spammer. Fortunately, by taking the right steps, you can improve your email reputation.
How To Fix A Negative Email Reputation
Make sure you have quality email data
In a world filled with scammers, impostors, and bots, it’s not uncommon for invalid email addresses to appear on your mailing list. This can affect your email deliverability and, by extension, your sender’s reputation.
Constantly sending emails to illegal negative email addresses increases your bounce rate. A higher bounce rate gives the ISP the impression that you are a spammer.
Invest in a dedicated mailing list verification tool that can filter out invalid and low-quality email addresses, and create a clean mailing list before sending your campaigns. This minimizes the risk of email bounces and maximizes inbox bookings and conversion rates.
You can go a step further and use a real-time verification tool to check the validity of an email address when a user enters it. They will receive an error message until they enter the correct email address, preventing fake email addresses from infiltrating your mailing list in the first place.