Nowadays, marketing has become synonymous with social media. In fact, in this digital age, digital marketing has become an important part of the business. Today, businesses are thriving in the digital space because of their digital presence. In addition, social media is considered to be a great platform for entrepreneurs to measure their brand on a daily basis. So it is very necessary to enhance your Presence On Instagram.
Statistics, Statista reveals some interesting insights about social media spending. Global social media spending is expected to cross $200 billion by the end of 2024. This clearly shows that businesses are happily spending more n ‘to make their marketing budget and social media. In addition, the fact that social media has more than 4.7 billion users is worth the effort.
As an entrepreneur, you can easily create an attractive brand on social media. That being said, social media can open up new avenues of opportunity for your business. In fact, tons of businesses are now selling directly through social media and increasing their profits. Are you getting a growing trend?
How Is Instagram The Main Marketing Tool?
Looking ahead, if we look at the most popular social media platforms, Instagram, Facebook, and Snapchat top the list. Instagram is the most popular in today’s business. If you ask other entrepreneurs, they will tell you that they invest the most in Instagram marketing.
To prove it, Instagram is not only the second most downloaded app, but more than 1.22 billion users use the platform every month. Hootsuite goes on to say that more than 90% of Instagram users follow at least one business. Also, it is important to note that Instagram currently has a larger market share than Facebook.
Additionally, Insider Intelligence shows that marketers in the US spend over $2.2 billion on Instagram influencers alone. These trends and insights clearly explain the rise of Instagram as the most popular marketing platform. Businesses are competing with each other on Instagram now, and the cost is high.
As an entrepreneur of any business like Tradekey.com, this should compel you to increase your Instagram presence. To achieve this in a sustainable way, you need some special strategies. What helps businesses grow on Instagram? How can companies take advantage of the opportunities Instagram offers? In this blog, we find the answers to these questions.
Basically, this blog is an all-in-one guide to building and growing your brand’s presence on Instagram. With Instagram, you can really change your business brand. So, let’s see how you can do this.
Ways To Promote Your Brand On Instagram
1. Put Stories
Did you know that more than 4 million companies publish their social media reports every month? Instagram Business further revealed that more than 58% of Instagram users are attracted to new brands after viewing their Stories. Also, 50% of users go to the company’s website after reading their article.
What else do you need to take your brand to the next level? With a compelling and compelling story, you can put your mark on the top. Create compelling stories that create an instant connection with your audience. It seems like your brand story should be like their own story to them. While greater brand awareness and engagement are obvious benefit, it also leads to greater conversions. Putting stories is a great way to enhance your Presence On Instagram.
2. Bring Influencers On The Board
Influencer marketing is a popular advertising term of our time. Of course, you will also know it and its influence is growing. When you get influencers to promote your product or service, you build strong potential.
To explain, trusting the bully is also trusting the bully type. It’s worth it, right? Also, by promoting your brand through influencers, you have the opportunity to target their audience and expand your reach.
3. Get The Most Out Of Instagram Marketing Tools
Do you have a business profile on Instagram? Well, if you haven’t, you should switch to a business profile right away because it has so many benefits. Instagram Business Profile offers free tools to help you track the metrics of your marketing strategy.
The insights you get from these tools can help you track views, engagement rates, and other KPIs you want to track. When you track performance indicators, you may notice gaps in your plan. You can improve your Instagram marketing strategy to improve performance.
4. Promote Live Events On Instagram
If you really want to reach your audience in a good way, go live more often. The company’s executives can have live sessions on the problems faced by customers, interacting directly with the audience. In addition, through live broadcasts, company representatives can also share the latest news and updates with the audience.
Of course, if you are planning to launch a product in the near future, why not host a live event on Instagram? Your audience will love witnessing the product launch on their Instagram. Big brands like Apple are used to bringing live merchandise. Why not learn from industry leaders?