The Power of Social Media Influencer Marketing

Social Media Influencer

Want to know the power of a social media influencer?  then you’re at the right place. As we all know the power of social media and over time many inventions and changes are made to it. Due to this, there’s a huge rise in social media influencers.

So read till the end.

What is a Social Media Influencer?

A social media influencer is a person that has great authority and a strong relationship with their audience. He can affect or change the purchasing decisions of others based on their knowledge, position, and authority. but it depends on the popularity of their niche and expertise in that particular topic. Now it has become a full fledge career for many folks.

How Social Media Influencers Can Boost Your Business:

There are multiple ways social media influencers can boost your business. So here are some of the benefits of influencers to grow your business.

  • Easy Content Creation:

As we know designing an ad is not an easy job. It takes a lot of time to design, edit, film, and then show it to the audience. Although social media influencers can easily create their content and they know very well which content type is best for the targeted audience.

So social media influencer marketing takes the stress away from your shoulders. It saves your time and helps you reach audiences without having solid content creation skills and experience.

The influencer’s work is to take care of all these matters, they produce very amazing content to boost the business.

  • Easily Spread Through Multiple Platforms:

Social media influencers promote the content on multiple platforms. Let me give you one example of a social media influencer. Mr. Ballen, who starts his career by making stories on the TikTok platform. Then he stepped toward youtube where he gains 16 million subscribers, then he moves towards Instagram and Twitter. And now there’s a Spotify podcast for his mysterious and weird stories. 

This is how a social media influencer can promote your products on multiple platforms with huge subscribers and fan following. So paying an influencer is much better than investing money in an ad for each social media platform.

  • Be Seen as Trustworthy:

Remember this person follows advice and recommendations from the people that are like them and are experts in their respective fields. So the best way is to the best way to improve your brand’s trustworthiness is to use micro- and macro-influencers. That’s why large businesses use the money on social media influencers.

Another best example is celebrities. They have a strong power over the customers. That’s why most business owners use celebrities to sell their products. Like Khloe Kardashian promotes flat tummy tea.

So these are the social media influencer marketing to boost your business.

Cost of Hiring Social Media Influencers:

So here we are sharing with you the cost of social media influencers.

Nano influencer’s cost lies in between $100 to promote your product.

Macro influencer’s  cost lies between $5k to $100k

If there’s a celebrity such as Kim Kardashian then it will cost $1 million. Because it’s a big name.

Instagram Influencer Pricing:

The average cost of an Instagram post was $1170 and $906 by average influencers in 2021.

The influencer marketing hub shows the rate sheet on Instagram influencers.

  • Nano influencers (1000 – 10,000 followers): $10 – $100 per post
  • Micro-influencers (10,000 – 50,000 followers): $100 – $500 per post
  • Macro influencers (500,000 – 1,000,000 followers): $5000 – $10,000 per post

Tiktok Influencer Pricing:

The average cost of TikTok influencers is  $3,514. The cost of TikTok is three times higher than Instagram posts. Because the video content takes more time. The IZEA shows the average cost for one Tiktok video by influencers is as follows:

  • Nano influencers (1000 – 10,000 followers): $800 per post
  • Micro-influencers (10,000 – 50,000 followers): $1,500 per post
  • Macro influencers (500,000 – 1,000,000 followers): $5,000 per post

Or you can contact them directly by sending them a personal message to know the exact price.


Social media influencers are rising now and their demands are increasing with each passing day. Nowadays social media influencers in is much more demand than models. So if you’re finding ways to strengthen and boost your business consider them. Influencer marketing is booming and not coming slowly. Good influencer marketing can be a win-win situation for your business. Brands are searching and collaborating with influencers. Because they have the power to drive sales. So this is the power of social media influencers nowadays. Also, share your thoughts about it in the comment box.