Gaining a customer’s trust increases their propensity to use your goods and services. Regardless of the product, trust is the one aspect that influences almost all client purchasing decisions. That is where video marketing may benefit your company.
Video marketing isn’t simply about brand and product exposure, although 83% of firms believe their video marketing effort is providing a strong ROI. Building brand trust is essential to effective video marketing.
A video marketing strategy is ideally suited to fostering trust because of its intimacy.
Building Brand Trust
Brands can increase their online visibility by creating video content through video content marketing. Although it can also take the shape of webinars, courses, streaming videos, or self-hosted videos, video is typically broadcast on either YouTube or a social network.
When used effectively, video can be a potent tool for brands to communicate their messages to a broad audience. Both B2C and B2B content initiatives can use it. Here are some trust-building tactics you can start using in your campaigns right away.
Start With The History Of Your Brand
You can think of certain of the videos in your marketing campaign as “cornerstone” videos. These are the movies that lay the groundwork for your brand’s voice, mission, and objectives. These movies narrate the history of your company.
They discuss the goals and inspiration behind your brand. These tales may not focus on any particular goods or services, but they do tell your clients what to anticipate from you and how you differ from your competitors.
Customers want to be told a story rather than given a list of facts about a company. They are interested in the history of the company, how it developed, and the difficulties it encountered. The brand is recognizable and relatable as a result of all these factors.
Make Testimonials From Clients
Customers innately develop a sense of trust with one another. This is the reason why independent review sites and word-of-mouth promotion are so successful.
When a customer learns about your company, they are curious about what other people think of it. Here’s where your priceless client endorsements come in. It’s all about telling a tale, to reiterate.
An effective customer testimonial should start by outlining the issue the client encountered. The testimonial should then go on to describe how the company collaborated with them to find a solution to their issue.
The consumer should conclude by highlighting the final benefits of the product or solution and expressing their impression in building brand trust.
Engage With Your Clients Directly
Video doesn’t need to be a one-way street. It shouldn’t be. Your clients will feel more like they have confidence in you if your films are more participatory and compelling.
Your clients might not feel comfortable approaching you with their problems if your movies are just provided without any context or involvement. Here are some suggestions for raising video engagement.
- Respond to inquiries in video form. If any of your consumers have queries, respond to them in a follow-up post. Provide them with replies to their inquiries and, if necessary, add clarifications or even corrections.
- Use live videos now. Using live video streaming, you can engage with your audience in real time. As you record your live video, you may view comments and reactions on various sites.
- Never fail to reply to comments. Wherever your film is put, it probably has a section at the bottom for comments.
- React to further videos. Make sure to comment on any videos that are created about your product or service with some beneficial advice, corrections, or other expert marketing.
Describe Your Industry
Highlights from your industry are a great approach to demonstrating to your audience your expertise and building brand trust. Collaborate with other companies in your sector, promote their goods, and enquire about their operational procedures.
This not only provides your audience with more details about the goods and services in which they may be interested but also provides your business with new content.
Always Be Genuine
Your video marketing plan must be real above all else. Extremely polished advertising messages are easily detected by consumers. They simply don’t have the same effect on them as a sincere, straightforward message.
Authenticity can be achieved in a variety of methods, such as employing regular people rather than actors or live video to demonstrate what occurs behind the scenes.
For the majority of organizations, customers are generally prepared to accept the firm’s shortcomings as long as they believe the company is being truthful with them.