Over the past two years, the importance of having a good video marketing strategy has grown by leaps and bounds. So much so that the format has completely dominated the digital landscape and has become the most important asset in any company’s marketing portfolio.
So if you’re not creating a video and using it on every platform or media channel, you’re probably behind. However, planning a solid video strategy can get quite challenging, especially if you’re doing it for the first time.
1. What Is Video Marketing?
In a nutshell, video marketing for business is using video to effectively promote and market your product or service. Reach your audience, improve engagement, educate your customers, and ultimately increase conversions.
However, for this to happen, it is very important to use videos strategically and creatively, rather than just “checking videos off your to-do list”. You should focus on using the medium to boost your efforts, get your message across, and help you achieve your marketing goals. The thing is, there are so many different types of videos—all serving specific purposes—and there are so many ways to implement them to achieve your goals. And we’ll get to all of that in a moment. But for now, remember that while video content plays a central role, it must be integrated and work in tandem with the rest of your overall marketing plan.
2. Why Is Video Important In Marketing?
Because it’s our favorite and most effective form of communication we use today. Over the past decade and a half, our technology in devices and connectivity, as well as the media platforms (such as social networks) and services (such as YouTube and Netflix) that we use every day, has evolved to be able to deliver video content seamlessly, as before with text and images.
The reality is that audiences have proven to be much more receptive to video than other forms of media. And naturally, they relied on and even expected, this type of content from the companies they interacted with. Even the most in-depth and detailed written description of a product won’t be as interactive and consumable as a video with the same content. So why use video marketing? Because video content has become the norm!
3. Video Marketing Strategy: How Can Your Business Help?
Aside from the fact that audiences love video content, there are plenty of other reasons why a solid video marketing strategy should be a priority.
Here is a list of the top ways video can help your business:
1. Promote Interaction
In the fast-paced world, we live in, it is becoming more and more difficult to get people’s attention. However, videos can add appeal and originality to your strategy. Whether it’s sharing your brand’s mission, explaining how your product works or educating your audience, you can tell a compelling and memorable story with video content. Something that immediately grabs the viewer’s attention and keeps them interested until the very end! Check out an example of how the brand is giving its new app a modern, stylish look with this animated explainer video:
2. Building Credibility And Trust
Video content can help you take your business away from your brand. By using storytelling to engage emotions that resonate with your target audience, you can connect with them in a more intimate and personal way. Something that will ultimately help you personify your brand, build credibility, and build consumer trust.
3. Improve Conversions And Increase Revenue
This ties in with the previous point – developing engaging and informative content that builds consumer trust will help you increase conversions and increase the ROI of your video strategy. In fact, according to HubSpot, simply including a video on a landing page can increase conversion rates by 80%. In addition, it has been proven that people are more likely to buy a product (or service) after watching a video about it!
4. Help You Rank Higher On SERPs
One of the factors Google uses to analyze and rank web pages is time on site, which is the seconds/minutes people spend browsing a page. Well, visitors tend to stay longer on a website if it has video. Not to mention, with YouTube being the second largest online search engine, just having one video increases your chances of appearing at the top of the SERPs. Something, as we’ll see later in this content marketing video tutorial, is crucial!