Types of B2B video marketing strategy With Examples

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video marketing strategy

Once you’ve defined your B2B video marketing strategy, it’s time for the fun part:

Think about the parts you will produce! 

1. Educational Videos

If your business uses educational videos properly, your potential customers will begin to see you as a trusted source of information. A reference in your industry can selflessly share their knowledge and expertise. So, incorporating some of these elements into your video marketing strategy will help you build authority, build consumer trust, improve organic search engine rankings, and increase your sales. overall brand visibility.

2. Explanatory Video

The video tutorials are also educational, but they have a completely different structure and language.

In their most basic form, these are tutorials designed to guide viewers through all the steps needed to complete a task or process, from start to finish.

Their main goal is to help answer relevant questions for the audience or teach them how to do something they didn’t know before. Because they are simple, clear, and dynamic, companies can use these videos to illustrate all kinds of actions, from day-to-day operations to more complex processes. For example, how to cook a recipe, make an origami butterfly, or use software.

Using video tutorials in your video marketing strategy is the perfect way to increase your online presence, build trust, and drive your brand’s website visits.

3. Advertisement

Advertising is probably the most famous video among the public. Also known as video ads, these are eye-catching elements that focus on selling or promoting a brand and its products or services. Ads tend to be short, rarely exceeding the 30-second mark. Incidentally, this makes them ideal for social video marketing and online advertising. However, take into account that ads will be harder to rank organically in the SERPs!

Overall, if implemented well, video ads are a great marketing resource for raising brand awareness, attracting new customers, and driving traffic to your website.

4. Video Of Customer Testimonials

As you can imagine, testimonial videos are one of the most powerful resources a business has, especially when it comes to convincing potential customers of your brand values. However, just as effective as customer testimonials are, to deliver results they need to feel authentic and real – People can tell when an opinion or comment is fake!

5. Product Videos

Product videos are designed to explain how a product or service works in the most realistic and authentic way. Showcase its key features and benefits through relevant, high-quality, and engaging content.

These videos are typically developed for e-commerce businesses, for both physical and digital products. Help online shoppers feel like they’re checking out a product (or service) in person. Businesses often place them on their websites to help visitors understand faster and more effectively the value of the products they offer. At the same time, they’re great for building trust in your product, nurturing leads, and bringing them closer to a purchase decision.

6. Company History Video

Instead of putting your product or service in the spotlight, company story videos – or corporate culture videos – showcase your culture and brand identity. Using the power of powerful storytelling, they allow audiences to see the human element behind a business. Helping businesses of all sizes and in all industries connect deeper, more intimately with potential customers.

7. Video FAQ

FAQ videos provide accurate and relevant information about your product, service, or business.

Because they’re designed to predict your prospects’ most common doubts, they can help you nurture leads, bring them closer to a purchase decision, and increase conversions. 

Now, to achieve these results, the FAQ video provides helpful information in a simple, concise, and direct way. The last thing you want is to annoy or confuse people!

8. Social Media Videos

Designed for social media sharing, these videos can be anything from tutorial and tutorial videos to ads or product videos.

The first important thing to point out here is that you don’t need to develop videos for every social media network. Analyze your target audience’s interests, find where they like to go and focus your social video marketing efforts there.

Another caveat is that social media videos should always be extremely engaging. Your article will be just one entry in an endless stream of content. So make sure to cover related topics in a unique and creative way.

9. In Wings

While these videos may fall under the “Social video marketing” category, they are so effective that we thought we should talk about them individually.

When you share inside information about your brand, team, or office, people feel like they’re getting something exclusive. In a way, you invite them to invest in things related to your business beyond your product or service. Allows you to connect deeper and more authentically with your audience.

Overall, including behind-the-scenes content in your strategy is great for building brand trust, building an online presence, and increasing engagement.