In today’s competitive environment, you need an effective and powerful mobile app marketing strategy if you want your app to get noticed and downloaded. After all, the Apple App Store has nearly two million apps, and the Google Play Store has nearly three million. With potential users’ attention, your strategy should include interactions from the time they first learn about your app until they become loyal and frequent users.
Here are 15 actionable suggestions that will have a measurable impact and help you stand out from the crowd.
They are not ordered and of course, the categories are not obvious. Think of them as effective pathways to effective strategies.
Email Marketing
Market Research
Prior to launch, studying the app’s competitive environment as well as consumer behavior is essential for a strong email campaign.
User Character
With search, you can also create specific user profiles or individuals to segment consumers. Emails can then be individually drafted to be even more relevant. It can increase engagement and attention. For example, here’s FilterMe’s approach to user segmentation, a health and fitness app. It is very important to know the user’s character to make a better mobile app marketing strategy.
Retention and Retargeting
Post-launch, maintenance and retargeting are important activities to keep your app’s momentum going. In your email, you can remind consumers about the special features of your app and how they will be harmed if they don’t use it.
Effective CTA
No matter how powerful your email content is, it’s useless if consumers don’t act on it. It’s important to have a compelling call-to-action button that clearly states what you want the consumer to do. Here’s a fascinating example from Lyft.
Personalization
The more personal the email, the better. Using names, as well as birthdays and anniversaries, are ways to do this. Specific behavioral triggers and building blocks of past actions are also powerful personalization methods.
Goals
You need to be clear about what you want your email campaign to do for your app. Is it to inform, engage, engage or convert? When you define them in a measurable way, you’ll know what’s working, what’s not, and what needs tweaking. To have a good mobile app marketing strategy your goals should be sound and clear.
Incentives and Incentives
Email is a great way to advertise deals and offers related to your app. Whether you’re offering an introductory discount or just a special promotion for the first people to sign up, make sure it’s mentioned prominently. For example, see how eBay makes it clear.
Social Media
Content link
Naturally, you should have a content strategy, then social media will become a powerful way to increase engagement. Don’t forget to regularly link to your blog and other pieces of content. Consumers will share what they find interesting, which has a multiplier effect.
Spark The Conversation
To get the most out of social media, engage in consumer conversations about your app. Respond politely to replies, give feedback and help, and thank people for their posts.
Use Contests
One proven way to garner interest is to host interesting contests and prizes. When promoting it on social media, remember to make it relevant to your app’s interests. Announcing winners online is also a way to increase loyalty. For example, this lottery contest organized by a restaurant chain received nearly half a million entries.
Topics
Hot topics always have great traction. Make sure your post is not controversial. Always set a topic that aligns with the nature of the app and the consumer’s needs – research shows that 45% of consumers don’t follow a brand because it’s not a good fit.
Make A Video
Videos are a great way to increase your social media traffic. More than half of consumers in a survey said they would like to see more video content from a brand or company they support. For instance, your videos can show app demos, happy consumers, and new features. Also, using unusual formats, such as square videos, will make them stand out. Here are some examples:
User-Generated Content
Encouraging consumers to use text, images, or videos on your app is a tool to increase engagement. Not only does this build authenticity, but it’s also a cheap way to nurture relationships. Here are some other ways startups can reduce mobile app development costs.
Influencer Marketing
The use of influencers, especially on sites like Instagram, has exploded. The industry is about to hit $10 billion. For your app, you should contact influencers that fit your category – health athletes, beauty models, and more. Setting measurable standards will help you decide if you are getting a satisfactory return on your investment. Furthermore, you can also use influencers for online events and tournaments to promote your app. For example, YouTube and Twitch streamer Cupquake attended a special event to promote Disney Emoji Blitz, a mobile game developed by Jam City, Inc.
Create A Community
Bringing app users together in an online forum builds trust and long-term loyalty. This can also be a great way to get feedback on what features are popular, what aren’t, and what to expect in the future.
